For any business, search engine optimization (SEO) is one of the most important aspects of digital marketing today. How you optimize your website has a major impact on where it ranks on search engines. The most popular tactics for SEO are: backlinks, on-page optimization (keyword rich content), and metadata. But let’s not forget that there…
Ignore these two blogging rules at your peril. Understand that blogs take on a life of their own, and if your goal is to blog to make money, or you are blogging as an extension of your interests or job, these two rules—part of what we would call a “blogging plan”—are absolutely paramount. Blogging is…
What’s Your Blogging Niche, Private? Maybe you’re working a full-time job that is ultimately unfulfilling to you, and during your free moments you’re musing about something entirely different. Or you’re a journalist who wants to get in on the blogging revolution, and you’ve discovered a niche with little or no competition thus far. Or maybe…
What the Heck Is Blogging? Blogging at its most basic level is the keeping of an online journal. At its most transcendent, however, a blog encompasses the journalism every nonfiction writer aspires to, an achievement this book will help you embrace. A blog is a website that’s organized in usually short articles called posts. Don’t…